<aside> 1️⃣ GIVA is planning to launch a special offer with the aim of increasing average order values. Design an A/B experiment to test results.

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Experiment: Launch Date - 17 - 12- 2023

Variations

• Variation A: Control Group (no free gift).
• Variation B : Treatment Group (free gift over Rs2,199)

A/B Testing Tools (Any 1)

• Optimizely
• Google optimize
• VWO
• Zoho PageSense

🔍Hypothesis

• Problem: The average order value on GIVA's platform is below the desired threshold.
• Proposed Change: Offering a free gift worth Rs.1499 on orders above Rs.2199 will incentivize customers to increase their order value.
• Result and Success Metrics: We hypothesize that the average order value will increase by a significant percentage (e.g., 15%). Success will be measured by comparing the average order value during the experiment period with the average order value before the launch date.

⚙️ Experiment Setup

• Location: The special offer will be launched on the GIVA website for customers in a specific region (e.g., India).