New Feature for Web and App

A/B Testing

Giva. co - 150 Ads on Instagram, Facebook and Audience Network

Competitors

• Shaya by CaratLane
• Mia by Tanishq
• Zavya
• Shyle

General Insights

Giva has strategically chosen Shopify as its hosting platform and is a Shopify Plus Customer, aligning with the prevailing trend for many direct-to-consumer (D2C) brands. Opting for the Shopify Plus plan, the brand boasts an impressive monthly sales estimate of USD $1.1MN, coupled with a robust monthly estimated page view count of 2.6M. Giva could have made USD $20Mn in revenue for 2023, up from 10Mn revenue in 2022 .

While these figures are not officially announced, it's important to note that the inclusion of major holiday events in the United States, such as Black Friday, Cyber Monday, Thanksgiving, and Christmas, could significantly contribute to an overall boost in revenue. These key festive periods are expected to play a crucial role in driving increased sales and further enhancing the brand's financial performance.

Building a solid online presence, Giva has cultivated a substantial consumer base on Instagram, boasting an impressive 551k followers. Additionally, the brand maintains a respectable 65k followers on Facebook, a little over 10% of its Instagram follower count.

Integrations

• **Swatch King ‑ Variant Options :**Providing Amazon-like variants, this integration enables variant options on collections, offering features such as swatches with price, color swatch, and size selection.
• **SMS Marketing, Email, WhatsApp:** Leveraging SMS marketing, email, and WhatsApp, this platform facilitates comprehensive marketing campaigns and automations.
• **SmartPopup:** Promotion Popup: This tool is designed to reduce abandoned carts and promote significant events through strategic promotional pop-ups.
• **Swym Back in Stock Alerts:** Addressing customer demand, this integration sends email and SMS alerts for back-in-stock products and allows the creation of preorder/restock lists.
• **Smart Product Filter & Search:** With advanced product filters and instant search capabilities, this integration aims to boost conversion rates.
• Elevar Conversion Tracking: Ensuring no conversion goes unnoticed, Elevar's server-side tracking enhances ad return on ad spend (ROAS) and lowers cost per thousand impressions (CPMs).
• **Fomo:** Sales Popup & Web Push: Building trust and driving sales, this tool utilizes web push notifications, abandoned cart notifications, social proof, and sales pop-ups.
• **Wishlist Plus:** Streamlining the wishlist process, this easy-to-set-up app aims to increase conversions and integrates seamlessly with various marketing strategies.